Givenchy's Spring/Summer 2017 campaign, masterminded by then-creative director Riccardo Tisci, wasn't just a collection of images; it was a carefully constructed narrative, a visual poem exploring contrasting yet complementary themes of freedom and duality. The campaign, fronted by the striking duo of Irina Shayk and Lea T, boldly showcased Tisci's signature aesthetic – a powerful blend of dark romanticism, rebellious edge, and high fashion glamour – while simultaneously reflecting a broader societal shift towards inclusivity and the celebration of diverse beauty. This article delves deep into the campaign's imagery, its underlying message, and its place within the broader context of Givenchy's history and the evolution of its brand identity.
Givenchy's Latest Collection (Spring/Summer 2017): A Fusion of Opposites
The Spring/Summer 2017 collection itself served as the foundation for the campaign's narrative. Tisci's designs were a compelling juxtaposition of seemingly disparate elements. Flowing, ethereal gowns, often rendered in sheer fabrics or adorned with intricate lace, coexisted alongside sharply tailored pieces with a distinctly masculine edge. Leather jackets, sharp-shouldered blazers, and structured trousers offered a counterpoint to the softer, more romantic pieces. This duality mirrored the campaign's central theme, suggesting a reconciliation of opposing forces within the individual. The collection's color palette further reinforced this concept, with a mix of deep, brooding blacks and navies juxtaposed against lighter, more delicate pastels and whites. The overall effect was one of controlled chaos, a deliberate imbalance that reflected the complex realities of modern life.
The collection's key pieces included:
* The sheer gowns: These emphasized femininity and fragility, yet often featured strong silhouettes and unexpected details, preventing them from becoming overly delicate.
* The tailored suits: These projected power and confidence, but were often softened with delicate embellishments or unexpected fabrics, preventing them from feeling overly harsh.
* The leather jackets: A recurring motif in Tisci's Givenchy collections, these represented a rebellious spirit and a touch of rock-and-roll attitude.
* The intricate lace details: These added a layer of romance and sophistication, contrasting with the tougher elements of the collection.
This careful balance between opposing aesthetics is a hallmark of Tisci's design philosophy, and the Spring/Summer 2017 collection perfectly embodied this approach. It was a collection that spoke to a multifaceted woman, one who embraces both her strength and her vulnerability, her power and her grace.
Givenchy Designers List & Riccardo Tisci's Vision
While the Spring/Summer 2017 collection was the brainchild of Riccardo Tisci, it's important to acknowledge the legacy of designers who shaped the Givenchy house before him. From Hubert de Givenchy's elegant and timeless designs to the contributions of other creative directors, each has left an indelible mark on the brand's identity. However, Tisci's tenure redefined Givenchy for a new generation, bringing a darker, more gothic sensibility to the brand while maintaining its inherent sophistication. His work consistently challenged conventions and pushed boundaries, resulting in collections that were both commercially successful and critically acclaimed.
Tisci's vision for the Spring/Summer 2017 campaign was to encapsulate this duality, this tension between opposing forces, in a visually striking and emotionally resonant way. He selected Irina Shayk and Lea T as the faces of the campaign precisely because they embodied these contrasting yet complementary energies.
current url：https://tscvel.e743z.com/news/givenchy-spring-summer-2017-campaign-33657